In Setting Up Test Devices we showed you how to create a very basic cohort for the purpose of seeing your test users in FuseBoxx™. Now we will show you all the other possibilities cohorts offer.
It is important to remember that cohorts rely on your use of other Fuse SDK tools (Session tracking, IAP tracking and events), you will not be able to use cohorts effectively if you have not implemented these tools.
Before utilizing cohorts it is also important to note that cohorts are essential for implementing Custom App Experiences, these cohorts that you make are the targets for your Custom Experiences.
To create a cohort, open the cohort section (Analysis Tab > Cohorts), you will be able to see all cohorts in your app (if this is your first time using cohorts you will see the automatic cohorts created by FuseBoxx™), press the Add/Edit subsection to create a new cohort.
You will need to name a cohort before you can add criteria (you can change the names of your cohorts later), once it has been named, you can add criteria by pressing the Add New button at the bottom. When adding criteria you will see 3 menus, The first is Criteria, the second is Comparison and the final is Value, once you have input your desired data press save to add the criteria, you can now add more criteria the same way.
The cohort consists of all users that fall under these criteria. For example you could look at players below level 5 who have made IAPs, you can look at players in a specific country with more than 10 sessions, what you do with the criteria is up to you.
Cohorts are a powerful tool that allows you to segregate your users into different groups based on criteria you set up.
There are a few ways to view your cohort's data, the first and simplest is to view all of your cohorts (All Cohorts), next to each cohort's name is some data about that cohort, including how many users fall into the cohort, the retention data, and some session and IAP data.
You can also use the Venn view, this allows you to select up to three cohorts from the dropdown lists, once you have selected your cohorts, FuseBoxx™ will give you a graphical display of how many users are in each of the cohorts as well as which of the selected cohorts have overlapping users (users in multiple cohorts).
The last way to view cohorts is to compare them using the compare tool, this allows you to select any number of cohorts and view how the specific cohorts are performing in certain areas (mostly retention, session or revenue data) as the Y-axis. This is good for comparing multiple cohorts against a single criteria at a time (E.G. Comparing 3/7/30 day retention of Minnows, Dolphins, and Whales.
In this example we are comparing the number of users of our cohorts that are based on the first IAP made by players, we can see that a lot of players purchased the bundle first.